Cookie Policy

We believe in transparency about how we collect and use your data.

Last updated: February 2026

Your Cookie Preferences

Manage your cookie settings below. Changes take effect immediately.

Your Cookie Preferences

You haven't made a cookie choice yet. Please use the banner at the bottom of the page or refresh this page to see the cookie consent options.

What Are Cookies?

Understanding the basics of web cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give site owners useful information about how their site is being used.

Bluetorch Consulting Ltd uses cookies to improve your experience on bluetorch.co.uk. We follow a consent-first approach — non-essential cookies are only set after you have given your explicit consent.

We use cookies to:

  • Remember your cookie consent preferences
  • Understand how you use our website (with your consent)
  • Enable our live chat and communication features
  • Improve our website based on user behaviour

Necessary Cookies

Essential for the website to function — always active

These cookies are essential for the website to function properly. They enable basic features like page navigation, remember your cookie consent choice, and support our communication tools. These cookies do not require consent as the website cannot function properly without them.

Cookie NameProviderDuration
bluetorch_cookie_consentBluetorch1 year
sib_cuidBrevoSession
uuidBrevoPersistent
AWSALBCORSAWS/Brevo7 days

Analytics Cookies

Help us understand how visitors use our website

⚠️ These cookies are only set if you give your consent. You can change your preferences at any time using the panel above.

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website and services to better meet your needs.

Cookie NameProviderDuration
_gaGoogle Analytics2 years
_ga_*Google Analytics2 years
_gidGoogle Analytics24 hours
_gatGoogle Analytics1 minute
ar_debugGoogle AnalyticsSession

Marketing Cookies

Used for advertising and tracking across websites

⚠️ These cookies are only set if you give your consent. You can change your preferences at any time using the panel above.

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. We do not currently use marketing cookies, but this category is available should we implement advertising features in the future.

Third-Party Services

External services we use and their cookies

Google Tag Manager

We use Google Tag Manager (GTM) to manage and deploy marketing tags on our website. GTM itself does not use cookies or collect personal data. However, tags deployed through GTM (such as Google Analytics) may set cookies as described above.

Important: GTM is only loaded after you have given consent for analytics cookies. If you decline analytics cookies, GTM will not be loaded and no analytics data will be collected.

Brevo (Conversations)

We use Brevo for our newsletter subscriptions and live chat functionality. The chat widget requires certain cookies to maintain your conversation session and identify your browser.

Note: The Brevo chat cookies listed in the Necessary Cookies section are required for the chat feature to work. If you don't use our chat feature, these cookies will not affect your browsing experience.

Your Rights Under UK GDPR

How data protection law protects you

Under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), you have specific rights regarding your data and how cookies are used:

Right to Information

Be informed about how we use cookies

Right to Consent

Give or withdraw consent for non-essential cookies

Right of Access

Access data collected about you

Right to Erasure

Request deletion of your data

Managing Your Cookies

How to control your cookie preferences

Using Our Consent Tool

The easiest way to manage your cookie preferences is using the panel at the top of this page. Click "Reset & Choose Again" to see the consent banner and make a new choice.

Browser Cookie Settings

You can also control cookies through your browser settings. Here are links to cookie management instructions for popular browsers:

Contact Us

Questions about our cookie policy?

If you have any questions about our use of cookies or this policy, please don't hesitate to get in touch. We're happy to provide more information or help you manage your preferences.

Bluetorch Consulting Ltd
124 Patch Lane
Redditch
B98 7XE

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Any significant changes will reset your consent preferences, requiring you to make a new choice.